June 2005
In This Issue:
Your Appearance Does Make A
Difference
Use your Goals To Promote Your
Success
Ready to Start Your Business?
Your Appearance Does Make A
Difference
Casual dress surrounds us in today's work environment. The dot com
environment in our society has influenced the way we dress.
The difference between selling
face-to-face and selling on-line is that our persona is seen. Our
appearance makes a difference in the way we are perceived by the
customer. How we dress reinforces (or diminishes) the believability of
what we say. If we are telling the customer we are professional people
who have vast knowledge of how to care for and maintain their
garments, and we dress in tattered jeans and slovenly t-shirts,we send
conflicting messages. It is perfectly acceptable to wear casual garments
but make sure those garments contribute to a neat appearance.
Once you have established credibility
with your regular customer, your appearance plays a diminished role
on your perception. You are judged on your performance and the
performance of your service. Your customer's opinion of you does
not change until you mess up. Once that happens, they tend to
re-evaluate their opinion of you all over again. Now you again must
start to look your best.
Appearance is critical. You are making
a first impression that will last forever (which may only be a few
minutes if you make a bad first impression). When you make your initial
contact to an account they are judging everything about you. Often, they
are skeptical of everything you say. New prospects occasionally talk
with you just to be polite and get you to go away.
You never get a second chance to make a
good first impression. First impressions stay with you. A bad first
impression becomes a barrier that is difficult to overcome, even over
time. A good first impression helps open the door for further
conversation. You have done the same thing. When you meet someone for
the first time, you form an opinion that quickly judges the person.
"They are smart...they don't know what they are talking
about...they seem nice...what a ding-dong." We have all judged
people after meeting them for the first time. Forming an opinion about
them based on first meeting them. We form that opinion based on our
conversation with them and their appearance. We do it everyday, and so
do our prospective customers.
We can't always measure how we look to
others, but here are a few quick tips to consider when creating your
appearance:
- Men's hair should be medium
to short length. Neatly combed. Women's Hair - Best - short to
shoulder length. Don't have a style or color that is too weird.
Hair spray is appropriate if you are outside.
- Beards and mustaches can be objectionable
- if you have one, keep it neat and trimmed.
- Shoes should always be polished.
- Don't apply cologne or perfume
before going into meet with the customer. Too strong of a scent can be
offensive.
- If you are in and out of the car
all day, stop and look in a mirror occasionally to make sure what you
are wearing is still neat at the end of the day
- Dress for the weather - Be
comfortable but conscience of your image. No snowmobile outfits,
hunting gear, halter-tops, shorts. ladies, wear boots in the winter
not heels.
- Smoking - Not in front of a
customer. Keep breathe mints handy to hide tobacco odors from
non-smokers.
- Your vehicle - Keep it clean
inside & out. You never know when someone may accompany you back
to your vehicle.
- Don't block your prospects driveway
or doorway. Another family member or visitor can arrive at any time.
Follow these tips and you will have eliminated at least
one more stumbling block in the way of a successful sale.
Use your Goals To Promote Your
Success
Setting goals is wonderful; it confirms that we've taken those first
awkward steps towards attaining what we desire in our lives. The simple
fact that you've taken the time to plan out what you want to achieve
puts you in a distinct class.
Amazingly very few people take the time to keep a running list of goals.
Sadly, even fewer people actually work their goals. So take the time
right now to give yourself a little pat on the back! You deserve it.
You're part of the elite group of people who have chosen to take an
active role in their own success. If the whole idea of goal setting (and
goal achieving) is a new one to you, don't worry; the important thing is
that you've decided to take the bull by the horns and get started!
Here's a technique to add substance to the goals you've set! Remember,
the more real the goal is in your mind, the easier your subconscious
mind can get around your desires and jump into action and start helping
you realize them!
This technique assumes you've already decided on the things you'd like
to achieve. If you're not there yet then take the time to record your
goal, dreams and the action steps you believe are necessary to reach
them. Be sure to give yourself the room to adjust those items as needed.
It's a journey and one that you should derive enjoyment from. Remember,
you're taking the word chance out of the equation and are taking an
active role in the reaching the destinations you set for yourself.
After you've listed out your goals and dreams, the next step is to
actually visualize yourself reaching your intended goal. It is through
visualization that we can actually program ourselves to reach that which
we desire.
It's one thing for you to say,
"I want to start a business",
and quite another to say, "My
business will be growth oriented. I will find the
stairway to success and it will grow with each new achievement.
To reach this destination I will provide
excellent service to my customers and continuously market my service to
others.Through my efforts and the efforts of those whom I serve I will
succeed."
The idea is that you're rehearsing these events in your mind. You're
giving them vast amounts of power because as the saying goes. That which
the mind can conceive, it can achieve. When using visualization with
your goals try and do it as vividly as you can. The more real they
appear the better.
To say I want to start a business
someday is one thing, but to identify it and imagine myself doing
this job (and taking the necessary steps to become a
business owner) creates an added energy that will propel you
towards making it a reality!
If we knew just how much talent we have inside us I am convinced it
would absolutely boggle the mind. The reality is that we all have
within us some unique greatness just waiting to find its way into the
world.
The unfortunate thing is that all too often our talents lay hidden,
and so we don’t always know what they are. Therefore, if we do not
take the time to explore and identify our gifts and
goals– we run the risk of having them never fully
materialize, or lay dormant far longer then they need be
Ready to Start Your Business?
If you're looking for a lucrative home-based business, Mobile Dry Cleaning
is the answer.
Starting any business, especially one with which you are not totally
familiar, requires training and experience. You may have
entrepreneurial abilities and desires, but in-depth knowledge of any
undertaking is extremely important. Education and experience provide
that knowledge.
The Mobile Dry Cleaner Manual supplies the education. In
addition to the features already discussed at
www.themobiledrycleaner.com
we have revised the manual to include:
-
Important elements of the dry cleaners contract.
-
Expanded residential and workplace marketing techniques.
-
How to get past security and develop gated communities and
multi-level residences .
-
An in-depth discussion of payment methods including using credit cards
and associated costs.
-
How to equip your vehicle for hanging completed orders.
-
How to solicit for new business.
-
Expanded marketing tools.
-
How to properly examine garments to insure a quality
product.
-
A more detailed description of a Mobile Dry Cleaners typical
day
The ability to start your business inexpensively and on a part-time
schedule affords the opportunity to gain experience without sacrificing
your present position or finances.
As an added bonus, we have made an electronic version of the Mobile
Dry Cleaner Manual available at a reduced cost. Download the
Manual immediately and start your Mobile Dry Cleaning Business tomorrow
and take advantage of the Holiday festivities.
Remember, the Mobile Dry Cleaner Manual and the MDCSP membership is
offered with a money back, no questions asked guarantee. If you are
serious about having your own business, you owe it to yourself to check it
out.