
The Mobile Dry Cleaning
Quarterly Newsletter
March
2002
In This Issue :
- What’s so hard about setting up a Mobile
Dry Cleaning Business?
- What to look for when selecting a drycleaner.
- Now is the time to find those customers.
What’s so hard
about
setting up a
Mobile Dry Cleaning Business?
Starting a Mobile Dry Cleaning Business is
really quite easy both financially and physically.
Like all businesses, you must properly register
your business with Federal, State, and Local agencies but most of this
information can be obtained from your local Community Administrator. If
you are using your personal name for your business, this registration
process is relatively easy and very little paperwork is required. It is,
however, your responsibility to be certain you comply with all
governmental regulations.
Supplies are plentiful and very easy to obtain
as stated in the "Mobile Dry Cleaning Manual’ which can be found
at www.
It is assumed you have at least a reliable
automobile, but if you don’t and you live in a high density area and
are within close walking distance to your drycleaner, you can operate
your business on foot (although this takes a lot of time and energy, a
few solid customers can help create the cash flow needed to purchase a
vehicle).
Now for the two most difficult chores you will
face:
- Finding a dry cleaner to do your
work
- Finding your customers.
1. Finding a drycleaner is more time consuming
than difficult. Not every drycleaner will be interested in doing
wholesale cleaning, and you may have to approach quite a few to find a
location interested in working with you but once this task is
accomplished you will be free to pursue the more demanding task of
finding and securing your customers.
2. Finding your customers should be a
never ending task and the single most important activity you can
perform. Once you have found an acceptable drycleaner that job is done,
but the task of building a clientele never ends. You should always be
seeking new business to either grow your business, or replace lost
customers.
It is not hard to start a drycleaning business
it just takes persistence. Keep working, keep building, and keep looking
for that next customer, and good things will happen for you
What to look for when
selecting a drycleaner
When the time comes to choose a drycleaner, what
qualities should you be looking for?
Ideally, you will find a drycleaner within one
block of your residence with all the following characteristics:
- Convenient location
- A full spectrum of services.
(Drycleaning, laundry, tailoring, shoe repair, formal wear, etc.)
- Quality workmanship
- Complete package service from
marking in to bagging completed orders.
- Reliable production times
- Storage space for completed orders
- Favorable pricing policies
- A fair claims policy
- A clear written agreement
beneficial to both parties.
Finding a dry cleaner with all these qualities
is commonly called a "no-brainer." Should this happen, take
advantage of your situation, complete the agreement, and go about the
business of building your customer base. Falling short of this, choose
the dry cleaner that offers the most services or demonstrates the most
characteristics that meet your business goals.
Now is the time to
find those customers
Traditionally, the month of March marks the
beginning-of-the-end for the winter doldrums and the deepest valley of
the drycleaning fiscal cycle. Soon temperatures will be climbing, heavy
woolens and winter garments will be set aside for lighter weight summer
seasonal garments, house cleaning chores will begin and closets will be
changed. All this spells BUSINESS!
Households that traditionally wash the majority
of their garments will soon be looking for the services of the local
drycleaner. Draperies will need drycleaning. Bedspreads and furniture
covers will be spruced up. Ski garments will be cleaned before they are
stored for the summer, as will overcoats and sweaters. Leather, suede,
and fur garments will be cleaned and hopefully professionally stored for
the summer season.
Now, more than any other time of the year, is
the time to aggressively seek new customers. Prospecting, distributing
flyers, offering coupons, giving existing customers referral rewards,
promoting additional services, advertising and any other unique
marketing methods that work particularly well for you should be
implemented. You will find your time strained to the utmost during the
next few months trying to service your customers and still prospect for
new business, but don’t fall into the trap of feeling this will never
end. IT DOES AND IT WILL! Work hard now, vacation later. Build
your business now and the extra effort will pay off handsomely during
slower times when you will need it the most.
The future is yours, you are now a
business owner, and only you can make it happen.
Wishing you all loads of success.
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