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The Mobile Dry Cleaning
Quarterly Newsletter

March 2002
In This Issue :

  1. What’s so hard about setting up a Mobile Dry Cleaning Business?
  2. What to look for when selecting a drycleaner.
  3. Now is the time to find those customers.

What’s so hard about setting up a
Mobile Dry Cleaning Business?

Starting a Mobile Dry Cleaning Business is really quite easy both financially and physically.

Like all businesses, you must properly register your business with Federal, State, and Local agencies but most of this information can be obtained from your local Community Administrator. If you are using your personal name for your business, this registration process is relatively easy and very little paperwork is required. It is, however, your responsibility to be certain you comply with all governmental regulations.

Supplies are plentiful and very easy to obtain as stated in the "Mobile Dry Cleaning Manual’ which can be found at www.themobiledrycleaner.com

It is assumed you have at least a reliable automobile, but if you don’t and you live in a high density area and are within close walking distance to your drycleaner, you can operate your business on foot (although this takes a lot of time and energy, a few solid customers can help create the cash flow needed to purchase a vehicle).

Now for the two most difficult chores you will face:

  1. Finding a dry cleaner to do your work
  2. Finding your customers.

1. Finding a drycleaner is more time consuming than difficult. Not every drycleaner will be interested in doing wholesale cleaning, and you may have to approach quite a few to find a location interested in working with you but once this task is accomplished you will be free to pursue the more demanding task of finding and securing your customers.

2. Finding your customers should be a never ending task and the single most important activity you can perform. Once you have found an acceptable drycleaner that job is done, but the task of building a clientele never ends. You should always be seeking new business to either grow your business, or replace lost customers.

It is not hard to start a drycleaning business it just takes persistence. Keep working, keep building, and keep looking for that next customer, and good things will happen for you


What to look for when
selecting a drycleaner

When the time comes to choose a drycleaner, what qualities should you be looking for?

Ideally, you will find a drycleaner within one block of your residence with all the following characteristics:

  • Convenient location
  • A full spectrum of services. (Drycleaning, laundry, tailoring, shoe repair, formal wear, etc.)
  • Quality workmanship
  • Complete package service from marking in to bagging completed orders.
  • Reliable production times
  • Storage space for completed orders
  • Favorable pricing policies
  • A fair claims policy
  • A clear written agreement beneficial to both parties.

Finding a dry cleaner with all these qualities is commonly called a "no-brainer." Should this happen, take advantage of your situation, complete the agreement, and go about the business of building your customer base. Falling short of this, choose the dry cleaner that offers the most services or demonstrates the most characteristics that meet your business goals.


Now is the time to
find those customers

Traditionally, the month of March marks the beginning-of-the-end for the winter doldrums and the deepest valley of the drycleaning fiscal cycle. Soon temperatures will be climbing, heavy woolens and winter garments will be set aside for lighter weight summer seasonal garments, house cleaning chores will begin and closets will be changed. All this spells BUSINESS!

Households that traditionally wash the majority of their garments will soon be looking for the services of the local drycleaner. Draperies will need drycleaning. Bedspreads and furniture covers will be spruced up. Ski garments will be cleaned before they are stored for the summer, as will overcoats and sweaters. Leather, suede, and fur garments will be cleaned and hopefully professionally stored for the summer season.

Now, more than any other time of the year, is the time to aggressively seek new customers. Prospecting, distributing flyers, offering coupons, giving existing customers referral rewards, promoting additional services, advertising and any other unique marketing methods that work particularly well for you should be implemented. You will find your time strained to the utmost during the next few months trying to service your customers and still prospect for new business, but don’t fall into the trap of feeling this will never end. IT DOES AND IT WILL! Work hard now, vacation later. Build your business now and the extra effort will pay off handsomely during slower times when you will need it the most.

The future is yours, you are now a business owner, and only you can make it happen.

Wishing you all loads of success.

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C. E. Hill
The Mobile Dry Cleaning Manual
www.themobiledrycleaner.com

 

Copyright © 2002   C. E. Hill  Publishing 
  All Worldwide Rights Reserved